I couldn't justify why anyone, including myself, would ever or currently buy Abercrombie clothing. I remember Christmases where I asked for the most absurd pieces of clothing from Abercrombie. My parents, when married, we very well off, but there was no need to spend $90+ dollars on a pair of faded and ripped jeans or a fleece pullover. Their merchandise was rarely on sale, too! I can't believe I asked for such clothing as a kid. I obviously didn't understand the value of a dollar.
Anyone remember the, "It's All Relative in West Virginia" tee?? I purchased one online just to have. To me, it was hilarious, I still think it's hilarious, but it's a low-blow to our state. Although, recently, this state has turned to shit. Abercrombie has historically created much negative press with materials such as those or comments made by top executives. Mike Jeffries, CEO, has said publicly, on numerous occasions, how their brand is meant for the "popular, attractive kids with a lot of friends" and not meant for "larger people". Does that douchebag think comments like that will HELP his brand? If so, he's seriously delusional.
Abercrombie has closed over 170 stores nationwide since 2009 and they continue to make cuts. The brand is simply not doing well. Why? Because they have failed to evolve with young Americans. Teens these days are not hell-bent on being in the "in-crowd" and spending absurd amounts on generic clothing just for that obnoxious moose label or "1892" plastered on their chests. The comment Jeffries has made also doesn't help.
If you've ever bought Abercrombie clothing and/or don't know the current state of the company, please read this article originally printed in New York Magazine. Unless Abercrombie makes changes ASAP, they will cease to exist. Do everyone and yourself a favor... continue shopping at Gap, H&M, and Forever 21... Fuck A&F.
You can find the article here:
You can find the article here:
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